Rogers Platinum Mastercard (Branding, CRM, TV)

When is a credit card not just a credit card? When it helps you earn the things you really love, like a day at the park with your favourite baseball fan. Launching the Rogers Platinum Mastercard was a masterclass in branding. Starting with the tagline, and working all the way to developing above- and below-the-line communications, we loved getting Canadians excited about this no-fee, high-reward credit card that helps you earn Toronto Blue Jays tickets, merchandise and more. Which is really something to cheer about.

screen-shot-2016-12-29-at-9-32-15-pm

Rogers Platinum MasterCard from Maggie Pycherek on Vimeo.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s