When is a credit card not just a credit card? When it helps you earn the things you really love, like a day at the park with your favourite baseball fan. Launching the Rogers Platinum Mastercard was a masterclass in branding. Starting with the tagline, and working all the way to developing above- and below-the-line communications, we loved getting Canadians excited about this no-fee, high-reward credit card that helps you earn Toronto Blue Jays tickets, merchandise and more. Which is really something to cheer about.

Rogers Platinum MasterCard from Maggie Pycherek on Vimeo.