It all started 22 years ago with a can of peas. Since then, I’ve spent my career dreaming up creative solutions for some of the biggest (and smallest) brands in North America, at some of the biggest (and smallest) agencies in Canada. Now I’m available to help craft those solutions for your clients.
I love unpacking the complex and turning it into relatable, effective ideas that move the needle. No matter the size of the job, I’ll roll up my sleeves and apply my highest standard of creativity, commitment, and professionalism to every project.
Work with me and you’ll get an award-winning CRM and Digital copywriter who specializes in B2B and B2C email, broadcast, direct mail, UX, content, and print (both short- and long-copy). My Big Strategic Brain also loves working on brand identity, product naming, taglines, mission statements, positioning statements, and brand guidelines.
Clients love me. Co-workers love me. Chances are you’d love me, too.
Clients: Beiersdorf Canada (Coppertone, Eucerin, Nivea) • BMO • BMW Canada • Canada Post • Canadian Cancer Society Lottery • CIBC Credit Cards • CIBC • Citi Retail Services • Citibank (U.S.) • Crescent School • Dairy Farmers of Ontario • Dempster’s Bread • Direct Energy • Export Development Canada • Fairmont Hotels & Resorts • Fidelity Investments • Four Seasons Hotels and Resorts • GreenShield • Jamieson Vitamins • Kruger • LCBO • LG Canada • L’Oréal Paris Canada • Lyft • Maple Leaf Foods • Maple Lodge Farms • Mercedes-Benz Canada • Nestlé Canada • Pollution Probe • Primus Canada • Richard Ivey School of Business • Rogers Bank • Rogers Telecommunications • Royal Canin • Sandbanks Winery • SC Johnson • Sephora (Canada and U.S.) • The Home Depot • Tilley Endurables • World Wildlife Fund Canada
Awards: CMA Awards • Applied Arts • Halo Cause Marketing • Echo Awards