Rogers Bundles (Online, Lead Gen)

What do you get when you cross traditional DRTV with a high-impact, low-cost platform? A little something we call Direct Action VideoTM. Invented by Hawkeye as an addition to the traditional media cocktail of TV, radio and digital, DAV looked and acted like DRTV but was served up as an ad unit among the cat videos, product reviews and daily vlogs of YouTube. Clickable, actionable and (best of all) effective, it exceeded call projections and garnered the highest views of any Rogers video in market at that time.

• 1,571,667 views on YouTube (video has since been removed)

• 75% of all views were complete  

78% of inbound calls attributed directly to creative

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s