Beiersdorf (Social, Digital, CRM)

Here in the Great White North, you’d be surprised how many Canadian cities get over 300 days of sunshine per year (or maybe not, if you’ve ever been the recipient of a Victoria Day sunburn). As creative lead on both the pitch for, and the onboarding of, Beiersdorf Canada’s social accounts (Coppertone, Nivea, Eucerin and Elastoplast), I had the pleasure of guiding the new creative look and tone to a place that would make a splash with (and not burn) a more modern audience.

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