Beiersdorf (Social, Digital, CRM)

Here in the Great White North, you’d be surprised how many Canadian cities get over 300 days of sunshine per year (or maybe not, if you’ve ever been the recipient of a Victoria Day sunburn). As creative lead on both the pitch and the onboarding of Beiersdorf Canada’s digital marketing for Coppertone, Nivea, Eucerin and Elastoplast, I had the pleasure of guiding these brands to a place that would make a splash with (and not burn) a more modern audience.

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