Citibank (U.S.)

Citi works hard to make people feel good and optimistic about what’s next … which is especially important during times like these. I oversee (and have written for) multiple Citi LOBs, including Retail Banking and Cards Products, and Citi Retail Services (co-branded credit cards), focusing on eCRM and DM. From retention offers to thank-you’s and everything in-between, I’ve lost count of how many touchpoints I’ve helped create (which is why I’m not an actual banker).

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