Citi works hard to make people feel good and optimistic about what’s next … which is especially important during times like these. I oversee (and write for) multiple Citi LOBs, including Retail Banking Products and Citi Retail Services (co-branded credit cards), focusing on both eCRM and DM. From retention offers to thank-you’s and everything in-between, I’ve lost count of how many bank communications I’ve helped create (which is probably why I’m not an actual banker).