The energy that fuels BMW to consistently be first-in-class is the same energy that drives Canadian Olympic athletes to never give up in their pursuit of the podium. To celebrate BMW’s partnership with the Canadian Olympic Team, we brought that energy to life in a national campaign that used some amazing visual effects, a custom score, and three inspiring athletes at the peak of their performance.

BMW Powering Performance :60 from Maggie Pycherek on Vimeo.